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The Endangered focusses on bringing forward awareness regarding the animal species which are in a state of vulnerability or endanger. If the global statistics are correct, the planet is experiencing the worst period of plant and animal species dying out since the demise of the non avian dinosaurs, 66 million years ago; and for every species that dies out, there are many others that depend on it, so they are threatened too. It means the number of extinctions will snowball as complex ecosystems on the continents and oceans begin to unravel.
In effort to throw light on this global issue, the label has come up with a range of products of hand & luggage bags and accessories, featuring photographs of endangered and threatened animal, each product designed with animal friendly materials. The collection is made keeping in mind the trends in current fashion but at the same time also paying attention towards conservation awareness.
The label is growing as a community of well named wildlife photographers as they contribute their amazing photographs for the collections of the brand out of goodwill of making the masses aware. “The endangered” collection features images of photographers from Kenya, India, Australia; with well known names like AMIT KILAM- Key member of Indian Ocean Band, who are widely recognized as the pioneers of the fusion rock genre in India giving music to famous Bollywood movies including Peepli Live, Satyagraha, Masaan; HARMAN SINGH HEER- One of the youngest awarded wildlife photographer based in Australia renowned worldwide with his features in Discovery, Sanctuary Asia, Qantas, Canon, Telegraph and many more; TRIKANSH SHARMA- Awarded Wildlife photographer based in India with his amazing work featured in National Geography, Paws Trails Explorer Magazine, Lonely Planet Magazine and many more; SIDDHARTH PATEL- Awarded Wildlife Photographer based out in Kenya with his amazing pictures featured in Paws trails Explorer Magazine, Best of Africa Photography and many more; SHIVANGI BAJPAI- Founder and Design Director of the label “MixMitti” with features in Elle India, Cosmopolitan India, Indian Express, Times Next and many more.
Let us hope that our increasing understanding of the way nature functions will at last persuade people everywhere to care for the animals that evolved on this planet’s continents and allow them the space they need to live in the particular world that once was theirs.